I have personally gotten much enjoyment and fun from all the previous Conan campaigns, miniatures and games. The campaigns created anticipation. I have enjoyed painting the miniatures, and the game play has led to many fun evenings around a table. Albeit sometimes horribly slanted one way or the other in balance. The rumours of more adventures of Conan have built anticipation for years. The sheer volume and scope of the previous campaigns is overwhelming.
I suspect Fred is a tornado of ideas and I feel he is wonderfully creative. The problem is this works against long term business success. What's required for success in a creative endeavour like this is editing. (https://digital.hbs.edu/platform-rctom/submission/the-lego-success-story-getting-everything-to-awesome/) Editing to trim the product line down, such that it is sustainable, generates positive cash flow and keeps existing customers happy while welcoming more is crucial to long term business success. I think Beyond the Monolith (BtM) was intended to move the product in this direction. However, the campaign and design is a huge misalignment of perceptions and expectations. Lurching from Kickstarter to Kickstarter is bound to hit a wall at some point.
The current campaign has something for every customer archetype to be upset about.
"Fanatics" who bought everything so far want more adventures. Yes there is a pledge for this, but what's in it? There was an expectation of boxes like the previous 3 expansions. So to get into the realignment, there's 5+ more boxes of what appears to be mostly duplicated content. The cubic meter of existing shelf space is already straining storage abilities of these customers to participate. The perception was made that all this existing content would get reused with a small versus box purchase. There's no real details of the far away lands that Conan will explore in the Legacy pledge. Fanatics expectations are not met, complaining ensues.
"Catch-Up" is one who wants to catch up with the Fanatics. This really almost works for them, but maybe they got in on the Mythic Battles:Pantheon campaign. But to use that purchase they have to rebuy it all? There's really no way to get Core/King/Expansions/Books etc. Previous product line feels abandoned. Confusion sets in, how to do the catch up, questioning if this is really needed. If what went before was abandoned, do I really want to get 100% on this train? The perception of lack of commitment to prior offerings manifests.
"Dabbler" is fine with a box or two here or there. Just wants a single thing to put on their shelf and pull down and play occasionally. They see a bunch of boxes and options and move on to the next campaign. Not really targetted to them (but could it be?).
"Newbie" is curious what this about. To do that, they really love to see rule books and play through videos. What would be great is to get them in with a versus and convert them to a "Catch-Up" buying up existing content. They have to be won over. They can't get pre-existing content and see "Catch-Up" and "Fanatics" whinging non stop and back away.
The sheer scope of offerings and options is not manageable without a lot more expensive logistics. Editing it all back to "Core Box", "King Box", "Not So Exclusive Box", "Expansion 1-3+" and a "Versus Box". Any given campaign for Conan would always include "Core" and "King" and rotate through other content. Operationalizing it should just be an order to the factories, we need X Core Boxes or what not. Yeah, as a backer I've become spoiled by so many choices--but the existing content needs simplicity of execution and availability to welcome new players for this to work long term for everyone. A Web site selling print runs really helps as well.
Bottom line is to edit edit edit with business goals and customer categories in mind.